About us



We believe the journey to happiness starts with a smile and we want yours to shine brighter than the moon.

We have put a lot of hard work into the creation of our products and introduced our non-peroxide, vegan formula back in 2019. With our ability to brighten your smile we hope to bring more joy and happiness into the world and fight the social comparison process caused by current, unrealistic beauty standards. All the world needs is a smile. So let’s put one on.

Unlike other beauty brands, we stand strongly behind natural beauty and do not  support the use of Peroxide or any other damaging substances in teeth whitening products.

We hold the key to smile
Hoping to unlock the door to happiness



Established in the UK in order to spread happiness and fight the beauty standards.